Brand creation and design is part of our DNA, we offer focus and turn it into an experience and communication. Our team shows the importance of brand-empathy going above and beyond what’s expected. We create involvement providing enough insight to evoke real emotions and feelings.


step1 Research and analisys

To develop a brand which will resonate with your audiences, we need to know your idea of organisation inside and out. How will you be perceived in the market? How will customers view your brand compared with others? What characteristics will customers associate with your brand? During this first stage we assess the brand and explore the strengths and weaknesses of the business, the marketplace and the competition.

  • Desk researh


    Competitors analisys

  • Target audience


    Brand research

  • Business model canvas


    In-depth market research

step2 Brand strategy

At Y Agency our creative work is driven by the strategic requirements of the client brief and our understanding of the brand and the brand framework. During this phase, we bring the written strategy to life by exploring and defining essential creative building blocks like mission and business model, product and target audience, ideology and big idea, positioning & tone of voice.

  • Product


    Target audience

  • Ideology


    Big idea

  • Positioning


    Tone of voice

step3 Verbal communication

The foundation of every brand is a unique and memorable name and slogan. Your company’s persona and values need to be clear and obvious in the language and communication concept you use. We will help you ensure that your big themes and key messages properly reflect who you are and what you want to be.

  • Naming & Slogan



  • Objectives


    Communication concept

  • Big themes


    Key messages

step4 Visual communication

Psychologists have found that 90% of communication is non-verbal. The unified design language we create is not just a set of static rules and individual atoms. It’s an evolving ecosystem. We clearly understand how a multiplicity of elements fit, form, and resonate with one another to create an impactful and unified message for its viewers. To create a brand book that will be useful and attractive both for your team and for your customers is a huge challenge. A brand style guide takes the heart and soul of your brand - your mission, vision and values - and translates it into design. Our mission is to empower your business through creative and ROI-driven solutions and visual language that will make your brand recognizable and drive thousands of customers at your doorstep.

  • Logo design



  • Patterns


    Corporate stationery

  • Corporate identity



Web design

For more than 15 years we’ve been specialized in crafting custom web designs and effective strategies for our clients. We’ve helped countless companies around the globe start their businesses online. In this new world there will be winners and losers. We partner with organisations who want to win. Blending function, art and technology we create cutting-edge interactive systems to invent your dream, to actualize your success.



The first step in web design process is gathering as much information about the objectives of a website as possible. Understanding what a project will deliver is critical to its success. This phase is important to understand more about your business and industry, your target market and customers, and the ultimate aim for the project.



    Target Audience

  • Goal identification



  • Site structure



step2 DESIGN

During this phase we design prototypes and show gorgeous concepts for your review. A member of our design and development team will contact you and provide you with wire frame drawings based on your brief. Once a product is under active development, we send you final visual mockups of the UI that our designers create to show exactly the website should look like to your clients.











8 Knyazey Ostrozhskikh str., Kyiv
1 Coll i Pujol str., Badalona
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